Use all of the options available to you on CPA when using it to market your business. There are so many different ways that you can customize your page, the key is knowing exactly what those options are. If you need help there are many websites, including CPA, that can give you some insight.
Use CPA to share links to your site. You should try writing weekly articles or launching a video blog so you can create more content on a regular basis. Your audience will subscribe to your updates on CPA if you create quality content. Make sure you mention your CPA campaign in your articles or videos.
You could create a group rather than a page. Launching a group on CPA may inspire subscribers to start their own community online and interact with one another. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
Write posts with real value. CPA isn't just about informal conversation. Those anchor that supply meaty posts will often find that there's a big audience out there just looking for that type of content on the platform. Be that person or company that delivers exactly that type of content. You'll see great returns.
For business that sell items like cars or major appliances that are purchased infrequently, a CPA page for their business might not be the best answer. Customers tend not to follow such pages unless they actually need the item. Instead, pay for CPA ads that target customers for you.
Change the tab order on your CPA business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the "Edit" option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.
When working on CPA fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won't get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.
If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
If you have not yet set up shop on CPA, hopefully now you will. You now should have enough information to start, so you don't have an excuse to stay away from CPA! Even if you have had a CPA page for awhile, there is always room for improvement. The tips you have just learned will aid you.